捷豹路虎(JLR)市场报告 Jaguar Land Rover (JLR) Marketing Report,英国作业|代写钱柜娱乐777
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钱柜娱乐777:捷豹路虎(JLR)市场报告 Jaguar Land Rover (JLR) Marketing Report

时间:2018-04-13 08:48来源:钱柜777官网作者:cinq 点击:
本文是留学生Report格式范文,主要内容是以捷豹路虎汽车(JLR)作为分析对象,对其市场影响方面的内容进行分析研究。
捷豹路虎汽车(JLR),成立于1922年,是世界上首屈一指的豪华轿车和跑车制造商。这是一个建立在两个英国汽车品牌的卓越设计与工程能力。他们的生产设施在英国,目前雇用超过16000人,主要在英国。2008年6月,印度塔塔汽车公司以£1.15bn从福特购买JLR的电机。JLR的商业行为作为英国主要的财富发电机,其越野车出口到169个国家。对客户进行销售主要通过特许经销商和进口商。然而,由于收购路虎的销售下降了近23%。捷豹也下降了20%。
捷豹路虎已经报告了2009年财政年度的净利润为5500万。这是可能的,因为公司在2009年度推出的新车型。这包括所有新的捷豹XJ,该公司报告了令人印象深刻的销售数字。JLR也获得各种金融贷款继续为新车型和新技术开发。这包括从欧洲投资银行3亿4000万英镑的贷款和1亿7500万英镑的贷款。他们计划在路虎LRX概念生产用的资金,这是要推出最小的路虎。JLR的增加对新兴市场的依赖,因为它计划增加其从印度市场采购,还计划将其由中国生产。
 
1. Jaguar Land Rover company profile
Jaguar Land Rover Cars (JLR), founded in 1922, is one of the world's premier manufacturers of luxury saloons and sports cars. It is a business built around two great British car brands with exceptional design and engineering capabilities. Their manufacturing facilities are in the UK and currently employ over 16,000 people, predominantly in the UK (Tata Company Profile, 2009). In June 2008 India's Tata Motors bought JLR from Ford Motors for £1.15bn (BBC, 2008). The JLR business acts as a major wealth generator for the UK, with 78 per cent of Land Rovers exported to 169 countries and 70 per cent of Jaguars exported to 63 countries. Sales to customers are conducted principally through franchised dealers and importers (Tata company profile, 2009). However, since the acquisition Land Rover sales have fallen nearly 23 per cent in 2009, down to 144,133. Jaguar was also down by nearly 20 per cent to around 52,500 (Birmingham Post, 2010).
 
2. Recent developments:
Jaguar Land Rover has reported a net profit of 55 million the financial year 2009. This has been possible because of the new models launched by the company in the year 2009. This includes the All New Jaguar XJ, which has reported impressive sales figures for the company. JLR has also secured various financial loans to continue its search for new models and new technologies. This includes the GBP 340 million loan from the European investment bank and also the GBP 175 million loan from the state bank of India (FT.com). They plan to employ the money in the production of Land Rover LRX concept, which is the smallest Land Rover to be launched. JLR is increasing its dependence on the emerging markets as it plans to increase its sourcing from the Indian market and also plans to moves it production to China (Coventry Telegraph.net).
 
3. Analysis:
Competitor analysis Land Rover:
Dimensions
Land Rover
Hummer
Daimler Benz
Toyota
 
PRODUCT LINE ADVANTAGE
 
Land Rover - Presence can be seen in SUV as well as in sport cars.
Hummer - Has presence only in the SUV segment.
Damiler benz - A traditional player in all segments of car, suv and sports car manufacturing.
Toyota - Presence in almost all the segments of cars and trucks.
 
SERVICE ADVANTAGE
 
Land Rover - Has presence of service networks all over the globe according to its product line.
Hummer - Limited presence in the world.
Daimler Benz - A dealer network all over the globe
Toyota - An extensive dealer service available with the large product line offering.
Low Cost Luxury cars (volume determinant)
Land Rover - No presence in this segment and low presence in the emerging markets.
Hummer - Reasonable price, no presence in the emerging markets.
Daimler benz - A strong presence in the low cost luxury market in all the emerging countries.
Toyota - A strong presence in the luxury market in all emerging markets.
 
Retail Advantage
 
Land Rover - Has a dealer in all parts of the world.
Hummer - Low presence in emerging markets and in Africa.
Daimler Benz - Has the biggest network of dealers in comparison to the competitors.
Toyota - Has a dealer authorisation in all parts of the world.
 
Technological Advantage
 
Land Rover - Has an growth in R&D spending of about 11.6%in 2009.
Hummer - Development of new cars H4 and H3T.
Daimler benz - Plans to increase its R&D spend to 12.6 billion euros over the next three years.
Toyota - Ranked number one company in R&D spending for all the industries.
 
Supply Chain
 
Land Rover - Has 1 primary manufacturing plant at Solihull, near Birmingham.
Hummer - Has 6 plants worldwide including assembly plants. With no presence in the emerging markets.
Daimler benz - Has plants spread out in all parts of the world including factories in emerging countries.
 
Toyota - Toyota conducts its business worldwide with 64 overseas manufacturing companies in 28 countries and regions.
 
Recent Performance
 
Land Rover - They turned into profit in December quarter with net profit of 4.17 billion rupees
Hummer - Sales in the first three months of 2010 fell down by 72% to 855 vehicles.
Daimler benz - Mercedes has a 25.3% increase.
Toyota - A drop of 1.12 million units compared to the previous year.
 
Local Collaborations
 
Land Rover - Has an advantage in the Indian market with the parent company TATA Motors in the country.
 
Hummer - None.
 
Daimler Benz - None.
 
Toyota - Has presence in all developed and emerging markets. Has factories in almost all parts of the world.
 
Competitor analysis Jaguar:
Dimensions
Jaguar
Porsche
Daimler Benz
BMW
 
Product line advantage
 
Jaguar - Has a range of luxury and sport cars. Jaguar cars have lack of volume as there is a lower geographical spread for its models.
Porsche - Has presence in the sports car segment as well as the high end SUV segment.
Daimler Benz - A traditional player in all segments of car, suv and sports car manufacturing.
BMW - A presence in every segment from low cost luxury market to high class luxury cars and suv's.
 
Service advantage
 
Jaguar - Lacks service advantage due to limited presence all over the globe.
Porsche - In accordance with the limited product line it has a small service network.
Daimler Benz - A dealer network all over the globe.
BMW - A widespread dealer service network.
 
Low cost luxury cars (volume determinant)
 
Jaguar - No presence in this segment as well as low presence in the emerging markets.
Porsche - No presence in this segment. But is building its presence in the high-end market of emerging countries.
Daimler Benz - A strong presence in the low cost luxury market in all the emerging countries.
BMW - Maximum market share in this segment in emerging market behind Mercedes Benz.
 
Retail advantage
 
Jaguar - Has a limited dealer network with even a few being company owned.
Porsche - Has just 2 dealers in India as an example.
Daimler Benz - Has the biggest network of dealers in comparison to the competitors.
BMW - Has authorized dealers all round the globe.
 
Technological advantage
 
Jaguar - Has the highest R&D spending for its segment of automobile companies.
Porsche - None
Daimler Benz - Plans to double its R&D spending this year to 1.4 billion dollars.
BMW - Has technology development and R&D centre in emerging markets of China and India.
 
Supply chain
 
Jaguar - Has only 3 factories in the UK. So a limited advantage of local production in the developed and emerging markets.
Porsche - Has only one production centre in Germany.
Daimler Benz - None.
BMW - Has 24 factories in 13 countries including assembly factories in emerging countries.
 
Recent performance
 
Jaguar has witnessed a !3.6% drop in sales in 2010.
Porsche has a 6 % increase in 2010.
Daimler Benz has a 25.3% increase.
BMW also has 8.4% increase.
 
Local collaborations
 
Jaguar - Has advantage in the market of India with the major presence of its parent company TATA motors in the country.


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